Imagine you are a Database Marketer for a large retailer with hundreds of physical locations. You know the job of campaign optimisation is never finished and that the best optimisation is driven by data. You need a solution that allows you to view customer data and improve marketing efficiency without the overhead of engaging deeply technical statisticians.
The Operational Reporting capability helps companies identify profitable marketing strategies and link marketing actions to bottom-line results and ROI. Marketers can easily see how their current campaigns are performing and use that valuable insight to optimize future marketing campaigns without the use of statisticians.
This allows brands to provide a more personal and compelling experience, leading to greater conversion rates, higher customer satisfaction, and better overall brand loyalty.
Many software solutions offer visibility into marketing campaigns and processes, but few offer insights that are easily understood by non-technical marketers and analysts. The Operational Reporting capability of Adobe Campaign provides an easy-to-use, visually intuitive data analysis tool so marketers and analysts can gain insights without data model experts.
Insights are only as good as the marketer’s ability to capitalise on opportunities, and sometimes that means reporting complicated trends to decision makers. Using Adobe Campaign, marketers can gather data from all available sources to gain meaningful insights from all customer interactions in real time.
Reports are customisable, so marketers can be view them as lists, cross tabs, cubes, graphs, and more—whatever makes the most sense for marketers, analysts, and decision makers.
Without the proper visibility, organisations have no way of knowing whether or not their marketing campaigns are performing to standard, or even causing more harm than good.
Adobe Campaign enables organisations to track
all their marketing efforts with a customised dashboard to examine and monitor key performance indicators like budget and costs, delivery status, recipient activity, and campaign ROI.
For more information on this feature and how Goji can assist your organisation as an Adobe Campaign Partner, please make contact using our easy online form.
Goji specialise in multiple Adobe Experience Cloud platforms including Adobe Campaign.
We are based in Sydney, Australia.