Last Tuesday, Adobe announced several updates to Adobe Campaign, including abilities to predict the best time to send emails, intelligently segment emails based on individual engagement, and create multilingual push messages.
Why it matters
After surveying US consumers, Adobe found that close to 50% still prefer to receive offers from brands via email. Many, however, are frustrated by marketing that is not personal and not relevant. These updates come in response to those findings, and speak to broader industry trends around personalisation and effective email marketing.
Find out more by reading Adobe’s media release here.