Market Research, Customer Profiling & Big Data Analysis
Goji uses state-of-the-art market research methods to understand your customer’s needs. We engage with audiences in a discrete way to measure each potential customer’s primary motivations, aims and goals when searching for a service or product.
This information is then used to segment audiences into their most desirable quadrants, using Geo-Segmentation, Income, Age, Gender and multiple other dimensions.
We can then build out marketing strategies that are the most efficient according to your budget.
This method ensures that your marketing spend isn’t wasted. In essence, you are reaching the optimal number of users with the optimal message.
Our technology can also be employed beyond ecommerce, for instance on Awareness Campaigns, Lobbying or Elections.