This June, all Google Tag Manager accounts will be migrated to the new and improved version as created by the ever-hardworking Google design team.
If you haven’t yet taken the step to migrate your Google Analytics to Google Tag Manager, be aware, post June 2015 may be the optimal time to plan a changeover.
As container tag programs such as GTM and Super Tag are now increasing in both scale and popularity, it has become clear that the ability that these programs provide to web marketers and producers to add code snippets to websites is unheralded in previous products.
The new movement allows such users to bypass developers, which can often create large time lags to get new enhancements and website reporting mechanisms (think Doubleclick, Conversion tagging, Facebook Pixels, Floodlight, Analytics tags and much more) added into the website code.
A host of tools that easily allow the web marketer to test and refine their tag implementation, such as the free Tag Assistant from Google’s web store, make it easier than ever for improvements to made on the go.
Once embedded, Google Tag Manager code gives the power of customisation of such tags back into the hands of those that are using it, meaning powerful improvements for webmasters who adopt this technology. It also means reducing much of the need for complex macros and REGEX by marketers looking to simplify how rules are set up and tags are fired.
With the new version soon to be released, June will be as good a time as any to become part of the new revolution in web analytics that is Google Tag Manager.
Goji Web provides set up and implementations for Google Tag Manager and Google Analytics. Contact us today to get a free quote on these services and more.
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