The Sydney, Melbourne and Auckland-based agency provides consulting expertise in analytics, automation, optimisation, personalisation and advertising, as well as in Adobe\u2019s world class Data Management Platform (DMP), Adobe Audience Manager.<\/p>\n
Director of Data and Analytics, Matt Murfitt believes that realising Adobe\u2019s true potential lies in each platform\u2019s seamless integration with both native and third party platforms.<\/p>\n \u201cOur customer\u2019s keep telling us that they need tailored intelligence for each team. For instance, content teams need a better understanding of what editorial content is working, while sales and marketing want a better understanding of their customer\u2019s attributes and needs.\u201d<\/p>\n \u201cOf course, the holy grail is the ability for all teams to maximise website monetisation, whether it\u2019s increasing revenue from ecommerce transactions, added sign-up conversions or more ad impressions for publisher sites.\u201d<\/p>\n Goji\u2019s 2018 offering promises implementation, maintenance and consulting for Adobe assets ensuring quality service for the best possible value.<\/p>\n Murfitt says that for many customers, the benefits of utilising a Data Management Platform such as Audience Manager can easily be underestimated because often times, marketers struggle to make sense of the hundreds of variables<\/em> that make up their audience.<\/p>\n \u201cIf you can bring all of your data sources into a centralised data platform such as Audience Manager, you can form a singular view of the customer. Once we have this, we can push targeted, optimised messages across web, advertising and content – and you ultimately have the keys to win out over your competitors for every dollar spent by reaching more qualified customers.\u201d<\/p>\n \u201cWe have the ability to help our clients combine their offline data, CRM customer data, web analytics segments (including trends from onsite user behaviour), second party and third party data from external partners and suppliers.\u201d<\/p>\n “Together this data collection allows us to centralise a company\u2019s various cookies, user ID\u2019s and segments into a unified customer. The ability for our clients to select, target and sell to these audiences has then effectively launched into another stratosphere.\u201d<\/p>\n And what does it mean to the company to be a Specialised Partner? It means joining an elite group of trusted, tried and tested agency partners. Companies who are Specialised in Adobe Platforms must undergo a litany of testing and reference checks in order to be approved.<\/p>\n Organisations around the world looking to transform their digital marketing strategies have confidence that Adobe Specialised Partners have the specific skill set they need to deliver results.<\/p>\n <\/p>\n About Goji<\/strong><\/p>\n Goji is one of a select few specialised Adobe Partners<\/strong> in the Asia Pacific region. We solve two key challenges for our clients:<\/em><\/p>\n Platforms we specialise in include:<\/em><\/p>\n![\"Goji](\"https:\/\/gojiweb.com.au\/wp-content\/uploads\/2016\/04\/goji-interior3.jpg\")
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